You want to help people.
And make money.
Custom video libraries increase outcomes by 40%.
And profit by 45%.
Why?
Because they tap into the deepest thing we crave.
Personal
human
connection.
Metric
Generic Library
Custom Library
Outcome Boost
Home activity adherence
54% typical for musculoskeletal programs
75.6 % at 3 mo in an RCT that supplied personalized videos on an app
+37 %
Weekly activity frequency
3× / wk (control)
4× / wk with custom-video guidance + tele-feedback
+33%
Functional capacity (SMD→%)
Baseline
Moderate gain (SMD 0.35 ≈ 7-10 % improvement) with personalized-video apps vs standard care
+7-10%
Retention
Baseline
+9% with tailored videos
+9%
Engagement benchmarks
Baseline
Personalized videos drive 62% higher viewer engagement across the health and fitness industries
+4-19%
Longterm revenue
Baseline
For coaches and trainers, expect 20%-45% revenue boost: higher conversion and longer retention, which is consistent with what personalization does to revenue in other sectors. For PTs, expect 12%-20% revenue boost: fewer early drop-offs and lower no-shows and increased loyalty
+12-45%
Why custom videos work
Caveats
Populations vary (post-op knee vs chronic back pain vs athletes), so apply the midpoint (≈40%) as a directional planning figure.
Practical takeaway
If you’re deciding whether the extra effort to record your own activity library is worth it, all current research suggests you can expect about 1/3 more of your clients to actually do the drills, more often, and with better clinical results.
For profit-minded or outcome-driven practices, that return easily clears the investment in a decent mic, tripod, and a day or two of filming.